to the playoffs, yeah. >> and with retail sales a huge factor in the not steady u.s. economy, the shopping is encouraging. >> we expect sales to rise 4% this year, a little lower than last year, but you know, we think we really believe that consumers are feeling a lot more confident this year. >>, but for all the folks battling the black friday crowds, do they get the best prices. >> sometimes i think you can get a better deal other times, black friday is kind after gimmicky things. up to a third of the door busters items today were cheaper earlier in the year and as far as the most popular holiday gift. >> gift cards are still number one and this year picking up, where even more people are asking for gift cards and it's the most wanted gift and the most given gift for the holiday seasons for the last several years. >> online shopping looks strong again this holiday season, but today, it was all about being in the stores in person, and looking for the biggest savings. >> and i was going to go online, and just do my shopping from there, but it worked out. it worked out perfect. >> now, onli